The secret behind every successful business

The following is a chapter from my Book “Walk Your Soul Path”

Practice: Study the Great

Success leaves clues. Go figure out what someone 
who was successful did, and model it.
— Tony Robbins

I first heard this concept from an audiobook by Tony Robbins while I was on an evening run and have heard it on repeat over the last decade from millionaires and mentors alike.

For everything we want to achieve or create, there’s someone who has already done it and mastered it. This is true whether we’re wanting to start a new business or become a better parent, or anything in between.

Conducting interviews, with people who have already achieved what you want in life, is by far the best method I’ve found to get to the good stuff.


Whatever your niche, whatever your passion, there is an expert who is wildly successful at it.

It’s your only job to find them and figure out how to get a one-on-one, even if it’s just an email exchange.

But, how do we approach those at the top of their game? Why would they say yes to us?

They’re busy right? I’m sure people ask them for stuff like this all the time?

Well actually, you might be surprised, there’s much less competition at the top. Most people are aiming for what seems “reasonable.”

Those people at the top seem different, “out of our league” as they say, but I’ve found that this really isn’t the case.

It’s surprising how many people will actually say yes, especially if you approach it in the right way.

Firstly, we have to get comfortable with rejection.

If they say no, we still haven’t lost anything. As long as we don’t take it personally, we can continue on with our energy and our pride and keep searching for our yes’s.

The reason most people never take this advice is because it feels strange doing something so different. Asking for help in the first place and then dealing with the fear that comes up around rejection.

But just remember: no story, no suffering.

It is, by far, the best way to collect relevant data and move forward with a clear plan of action.

So, how do we approach someone who is seemingly out of our league and get an interview?

Below is a process I’ve used that works exceptionally well.


1. Know them, love them, praise them: If you’re requesting an interview, know their story, what they’ve accomplished and what they’re passionate about. Then kiss their feet. Tell them how inspired you are and how you want to have a similar impact in the world.

2. Ask for an interview: Be clear with your intention and ask for what you want, you can say something like this: “I’d love to interview you and learn about your path to success.”

3. Offer something in return: If you’re in the same city, you can offer to treat them to lunch (hey, everyone’s gotta eat!) or gift them some kind of product or service? You can get creative here.

4. If you own a blog or if you guest blog for another site, offer to write an article about them in exchange for their time. Not only does this give them press and recognition but also, valuable backlinks and new potential fans.

5. Prepare for the interview: Preface the interview by saying “Don’t feel obligated to answer all the questions, I just wrote down everything I was curious about.”

6. Then write down all the questions you’re looking for answers on, for example:

  • How did you get your start?
  • How long did it take before you started seeing results or before it was sustainable?
  • How much do you earn per month or per year?
  • What kind of advice do you have for a newbie like me?
  • What kind of coping strategies do you have when things get rough?”
  • Etc… Just let it flow.

A thorough interview typically takes between 60-90 minutes (in person, by phone or Skype) but if time is an issue for them, you can always offer to send them questions via email. I’ve used both methods and they’re equally powerful.

*The article is an excerpt from my book “Walk Your Soul Path”
(Chapter: Study the Great)

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